How we rank real estate agents
Updated September 2026
We order estate agencies and agents in our lists by real client reviews and verification status, never by payment. Whoever ranks first has the best combination of average rating and number of reviews, with priority given to profiles verified against the IMPIC register.
Most profiles we show are public Google profiles that the professional has not yet claimed. When an agent claims their profile and we verify their AMI licence on the public IMPIC register, they earn the verification badge and move up the list. This page explains what counts, what does not, and where we are taking the ranking.
How we rank today
Today, the order of each list comes from three factors, in this order: verification status first, then the average rating weighted by the number of reviews behind it, and finally recent review activity. An agency with 4.7/5 across 90 reviews ranks above one with 5/5 across 3, because the average is more reliable. And a rating built years ago, with no new reviews since, carries less weight than one backed by recent activity.
Reviews come from public sources and from the platform itself (Google, Facebook and direct clients), aggregated on each professional's profile. We do not assign our own scores or edit the average: we reflect what clients have already said.
| Criterion | What it measures | Source |
|---|---|---|
| Verification | Active AMI licence and claimed profile | Public IMPIC register |
| Average rating | Real client satisfaction | Google, Facebook and platform |
| Number of reviews | Reliability of the average (tiebreak) | Google, Facebook and platform |
Where we are heading
We are building verified reviews, tied to a confirmed real transaction between the client and the professional.
For now, almost all reviews come from public sources, and we do not yet have enough transaction-verified reviews to justify weighting them. We would rather say this openly than inflate the ranking with criteria we do not yet measure. When that weighting goes live, we will update this page and the date above.
We do not sell positions
No professional can pay to move up the ranking. There are no sponsored positions or advertising mixed into these lists. Nothing a professional buys from us changes their position in these lists. The order reflects reviews and verification only. Listing volume on a portal and any editorial opinion of ours do not influence the ranking either.
Spotted an error in the ranking?
If you think a profile is wrongly placed, that a review should not count, or that your details are incorrect, tell us. We fix what is wrong and explain what is right.
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